Westjet

WestJet case MKTG 10625 Founded in 1996 by a team of Calgary entrepreneurs take by Clive Beddoe, WestJet Airlines Ltds original strategy was simple: head low-fare, point-to-point communication channel travel on Boeing 737 jet aircraft to customers crosswise Western Canada. With 220 employees and iii aircraft, WestJet originally offered proceeds to five cities: Vancouver, Kelowna, Calgary, Edmonton, and Winnipeg. The conjunction then added Victoria, Regina, and saskatoon to its route network. In 1997, WestJet began helping to Abbotsford/Fraser Valley, and in 1999, WestJet added Thunder Bay, Prince George, and Grande Prairie to its supporter area. In July 1999, WestJet became a publicly traded social club and extended its skyway service across Canada. In June 2000, the corporation added service to the eastern Canadian cities of Hamilton, Moncton, and Ottawa, creating an eastern network with Hamilton as the hub. In 2001, WestJet alike added its first four Next-Genera tion Boeing 737-700 aircraft. In 2002, WestJet added service to two untested Ontario destinations, London and Toronto (its freshly eastern hub). In 2003, WestJet added service to the new markets of Halifax, Windsor, Montreal, St. Johns, and Gander.

As the Canadian airline market evolved, WestJet looked to refer its growth and found an opportunity to widen its routes into the United States. Transborder service commenced in the fall of 2004 to the cities of Los Angeles, San Francisco, Phoenix, Fort Lauderdale, Tampa, Orlando, and smart York, and service to cover Springs began in 2005. With its focus on safety, hig h-efficiency structure, do personnel, and c! ustomer service, WestJet, is straightway the second largest airline in Canada fly to 35 Canadian and U.S. destinations as well as pass charter operations sun-destinations in the U.S., Mexico, and the Caribbean. By 2016, WestJet intends to be iodine of the five around successful international airlines in the world. The club believes it will grasp this goal by providing its guests with a...If you want to have a mount essay, order it on our website: BestEssayCheap.com

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